Great WhatsApp messages are short, personal, and useful. Below are 15 templates you can adapt today, grouped by goal. Swap the bracketed fields for your details and keep the tone conversational — WhatsApp is a chat channel, not an email inbox.
Note on compliance: On the WhatsApp Business Platform, marketing messages must use pre-approved templates and go only to opted-in users. Keep messages relevant and always offer an opt-out. See WhatsApp broadcast marketing rules.
Welcome & onboarding
1. Welcome after opt-in
Hi [Name] 👋 Welcome to [Business]! You'll get our best deals and updates here. Reply STOP anytime to leave.
2. First-purchase thank you
Thanks for your first order, [Name]! 🎉 Here's 10% off your next one: [CODE]. Questions? Just reply here.
3. Lead magnet delivery
Here's the [guide/checklist] you asked for: [link]. Want a tip a week to go with it? Reply YES.
Promotions & offers
4. Flash sale
⚡ 24-hour flash sale: [X]% off [category]. Ends tonight at midnight. Shop → [link]
5. Exclusive subscriber deal
As a WhatsApp subscriber, you get first dibs: [offer]. Use code [CODE] before [date].
6. New product drop
Just landed: [product] 🛍️ Subscribers see it before anyone else. Take a look → [link]
7. Seasonal offer
Happy [holiday], [Name]! Celebrate with [X]% off everything until [date]. Code: [CODE]
Cart & booking recovery
8. Abandoned cart nudge
Hi [Name], you left [product] in your cart. Still want it? It's going fast — finish here → [link]
9. Abandoned cart with incentive
Your cart's waiting 🛒 Here's [X]% off to seal the deal: [CODE]. Valid 24h → [link]
10. Booking follow-up
Hi [Name], I noticed you started booking [service] but didn't finish. Want me to hold a slot? Just reply with a day.
Reminders & utility
11. Appointment reminder
Reminder: your [service] appointment is [day] at [time]. Reply CONFIRM to keep it or RESCHEDULE to change.
12. Restock alert
Good news [Name] — [product] is back in stock! Grab it before it sells out again → [link]
13. Order/shipping update
📦 Your order [#1234] has shipped and arrives around [date]. Track it here → [link]
Re-engagement
14. Win-back (inactive customer)
We miss you, [Name]! It's been a while. Here's [X]% off to welcome you back: [CODE]. Anything we can help with?
15. Feedback + review request
Hope you're loving [product], [Name]! Mind sharing a quick review? It really helps us 🙏 → [link]
How to adapt these well
- Personalize the first line. A name and a specific reference (product, service, date) doubles engagement over generic copy.
- One clear ask per message. Don't stack "shop, review, and follow us." Pick the single next step.
- Keep it under ~3 short lines. Long paragraphs feel like email and get ignored.
- Lead with value, not urgency, most of the time. Constant "LAST CHANCE" fatigues fast.
- Always allow opt-out on promotional sends.
Formatting that works on WhatsApp
WhatsApp supports light formatting — use it sparingly:
*bold*for the offer or code._italic_for a soft aside.- A single emoji as a visual anchor, not a confetti storm.
Timing matters as much as copy
Even a perfect template flops at 2am. Send during local daytime windows — see Best time to send WhatsApp marketing messages. And drive people into these flows with a frictionless entry point: create yours with our free WhatsApp link generator.
Measure and iterate
Track reply rate, click rate, and opt-outs per template. Kill the ones that spike opt-outs, double down on the ones that spark replies. Your best-performing two or three templates will carry most of your revenue — find them, then refine relentlessly.