WhatsApp Link for Your Facebook Page, Posts and Ads
Facebook Pages get comments and messages, but many customers would rather talk on WhatsApp where their other conversations already are. A WhatsApp link on your Page button, in your posts and in your ads gives them that option in one tap. Because the link can carry a pre-filled message, you can tell which post or campaign started each conversation.
The message below is already tailored for this use case — edit it, add your number, and copy your link.
Generate your link
No dashes or spaces. Leading 0 is auto-stripped.
Hebrew, Arabic, emoji — all supported.
Tips that convert
- Set your Page action button to WhatsApp, or choose a website button and paste your wa.me link.
- In Ads Manager, pick the Engagement objective with WhatsApp as the destination for the cheapest chat leads.
- Give each post or ad its own pre-filled message so you know which one the customer clicked.
- Pin a post with your WhatsApp link to the top of the Page so new visitors see it first.
Common questions
Can I add a WhatsApp button to my Facebook Page?+
Yes. Edit the action button under your cover photo and choose WhatsApp, or pick a website button and paste your wa.me link.
Do WhatsApp links work in Facebook posts?+
Yes. Facebook makes wa.me links clickable in posts and comments. On mobile the link opens the WhatsApp app directly.
Can I run Facebook ads that open WhatsApp?+
Yes. Click-to-WhatsApp ads are a standard format in Ads Manager. You can also run a regular link ad with your wa.me link as the destination.
Related guides
Click-to-WhatsApp Ads on Facebook: Setup, Cost, and What Works
How to run Facebook and Instagram ads that open a WhatsApp chat, what the average cost per chat looks like, and the creative patterns that convert.
Get More Leads from Click-to-WhatsApp Ads: Optimization Tips
Practical optimization tips for click-to-WhatsApp ads — creative, pre-filled messages, response speed, and tracking — to lower cost per chat and win more leads.
UTM Tracking for WhatsApp: Know Which Ad Actually Brought the Chat
How to add UTM parameters to WhatsApp links so you can track sources across Facebook, Google, Instagram, email, and print.