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Add a WhatsApp Link to Your Google Business Profile

People who find you on Google Maps are ready to act, but many prefer to message rather than call. Google Business Profile has no native WhatsApp button, so a wa.me link in your website field, posts or appointment link is the simplest way to give them that option. It also captures leads outside your opening hours.

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Your WhatsApp link

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Tips that convert

  • If you have no website, put your wa.me link in the Website field so the button on Maps opens WhatsApp.
  • Add the wa.me link as the Appointment link so the Book button starts a WhatsApp chat.
  • Include a WhatsApp link in every Google Post using the Learn more button.
  • Print the QR code on your window and receipts so walk-in customers can save your number.

Common questions

Can I add a WhatsApp button to Google Business Profile?+

There is no dedicated WhatsApp button, but you can use the Website or Appointment link fields with your wa.me URL, and add the link in Posts.

Will Google accept a wa.me link as my website?+

In most cases yes. Some profiles are reviewed manually, so if it is rejected, put the link in the Appointment field or in Posts instead.

Do I still need to list a phone number?+

Yes, keep your phone number for people who want to call. The WhatsApp link is an extra channel, not a replacement.

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